2013 TAA Conference
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“[Dannelle and Joanne] You have greatly reduced my fear about the process! Many thanks!”
— Conference Participant of TAA Conference Workshop: Using a Journal for Research & Writing by Dannelle Stevens and Joanne Cooper

View more participant testimonials from the 2013 TAA Conference
Call for Proposals Program

Keynoter
Workshops
Sessions
Roundtables



Keynoter:

Friday, June 21
9:15 - 10:15 a.m.


Education, Pirates and the Expanding Universe
Bruce Spatz
Bruce Spatz

Presented by Bruce M. Spatz, Vice President of Strategic Development, Global Education at John Wiley and Sons, Hoboken, NJ

Diverse interests are influencing education and creating change for almost everyone involved: Those who learn, those who teach and the multiple kinds of institutions that organize education. The need to question our assumptions leads to a troubling uncertainty about what we should do next. Most predictions we make will be incorrect to some degree. This talk will explore a few themes emerging from recent trends that affect education, publishing and the relevance of what we do.

Bruce M. Spatz is the Vice President of Strategic Development, Global Education at Wiley, where he is responsible for digital product strategy globally including eBook formats, Custom Publishing and other product models. Bruce led the development and growth of WileyPLUS, an online teaching and learning environment that integrates text, media and assessment, now used in 26 countries. His responsibilities also include partnerships and acquisitions for Global Education, as well as strategic planning for the company’s efforts in India, China and Brazil. Bruce has also contributed to developing new publishing workflows and content technology for print and digital publications.

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Workshops:

Friday, June 21
2:30 - 4:30 p.m.


Contracts: The Seven Special Clauses Every Textbook Author Must Know
Michael Lennie
Michael Lennie

Presented by Michael Lennie

Over the years, when it comes to the author/publisher contract, it often seems the publisher holds most of the cards. Bring your laptops for an interactive session and learn how to make the changes you need to the publisher’s contract so you can insist on being treated fairly and avoid contract traps that could tie you to a bad contract for years. Working in groups, and using Track Changes, or comparable software, attendees will sculpt an improved contract, guided by the presenter.

An attorney for 40 years with CA and NY licenses, Michael Lennie's body of work over the last 25 years includes some of the biggest settlements ever awarded to textbook authors, hundreds of successful negotiations, and dozens of settlements of author/publisher disputes. A charter member of TAA, he holds a Juris Doctorate Degree.



Using a Journal for Research & Writing

Dannelle Stevens
Dannelle Stevens

Joanne Cooper
Joanne Cooper


Presented by Dannelle Stevens and Joanne Cooper

Learn concepts for using journals to support organization, creativity and insight into academic writing and to increase productivity. The presentation will include free writing exercises, outlining tips, and journal article templates to help jumpstart the writing process.

Dannelle D. Stevens is a Professor of Curriculum and Instruction at Portland State. Her research and writing interests lie in studying and writing about ways for all educators to be more effective and productive. She has written numerous articles and co-authored four books, including Journal Keeping: How to Use Reflective Writing for Learning, Teaching, Professional Insight and Positive Change.

Joanne Cooper is Professor Emeritus of Educational Administration at the University of Hawaii at Manoa. She has authored numerous articles and five books on refection and leadership in higher education, including Journal Keeping: How to Use Reflective Writing for Learning, Teaching, Professional Insight and Positive Change.

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Sessions:

Friday, June 21


GeoPrimer: The Former Wild West—Rails, Silver, Gold, and Gambling—Times Are Changing

Robert Christopherson
Robert Christopherson

8:30 - 9:00 a.m.

Presented by Robert Christopherson

A convergence of geology, Native Americans, mineral wealth, westward movement, and climate, made this site and situation on the Truckee River—the center of population for Nevada in the late nineteenth century. Gold and silver strikes—The Mother Lode—and the transcontinental railroad focused settlement and wealth. Legalized gambling and divorce came in 1931, a major warehousing center, the 1960 Winter Olympics, and the rise of the modern casino/entertainment spa. Geography author Robert Christopherson shares fascinating insights into the 2013 TAA Conference location, Reno—The Biggest Little City in the World!

Robert W. Christopherson is Professor Emeritus of Geography, American River College (1970-2000). He is the author of the leading physical geography texts in the US and Canada all published by Pearson Prentice Hall: He and his nature photographer wife Bobbe have completed twelve expeditions to the Arctic and Antarctic regions since 2003 gathering information and photos for his books, Geosystems, 8/e, Elemental Geosystems, 7/e, Geosystems Canadian Edition, 3/e, and Applied Physical Geography, 8/e. He joined TAA in 1989.




TAA’s Amicus Briefs In Support of TAA Interests in Two Important Copyright Infringement Lawsuits
Steve Gillen
Stephen Gillen

10:30 - 11:30 a.m.

Presented by Stephen Gillen

A report on amicus briefs filed by TAA in each of two important copyright infringement lawsuits. In September 2012, TAA filed an Amicus brief in the US Supreme Court review of the significant gray market textbook case, Kirtsaeng v. Wiley & Sons. Early in 2013, TAA will also file an amicus brief in the 11th Circuit appeal of the University of Georgia e-Reserves fair use case. Hear about these cases and about how TAA is advocating for author interests.

Stephen E. Gillen, teaches Electronic Media Law at the University of Cincinnati College Conservatory of Music. Steve worked for nearly 20 years in publishing prior to entering private practice in the middle 1990’s. He is presently a partner at Wood, Herron & Evans (a 140-year-old Cincinnati law firm focused on intellectual property) where he concentrates his practice on publishing, media, and copyright matters.



Tips for Writing Successful Grant Proposals
Claudia Sanchez
Claudia Sanchez

10:30 - 11:30 a.m.

Presented by Claudia Sanchez

Novice grant writers will learn key strategies for the development of strong grant proposals. Drawing on her experience as a grant writer and reviewer, the presenter will provide a road map to successful grant applications via a checklist that encourages grant applicants’ self-assessment of their projects. She will also share the most common errors to avoid in the design of proposals.

Claudia Sanchez is Associate Professor in the Department of Teacher Education at Texas Woman’s University and President of the Text and Academic Authors Foundation. She has written and directed three federal grants totaling over $4 million, which focus on teacher preparation.




Translating Classroom Teaching into Textbook Pedagogy: The Sine Qua Non of Good Textbook Writing
Michael Spiegler
Michael Spiegler

1:15 - 2:15 p.m.

Presented by Michael Spiegler

A textbook should foremost teach students material using a variety of pedagogical techniques and strategies, most of which are adaptations of those used in the classroom. Examples include lecture, demonstration, discussion, Socratic dialogue, story, preview and review, memory aids, debate, writing, questioning, assessment of learning, reinforcement, and active learning exercises. This open discussion will explore ways to translate such classroom teaching methods to textbook pedagogy, which is challenging because of the limitations of a printed textbook.

Michael Spiegler, a Psychology Professor at Providence College, has been a successful textbook and academic author for 40 years and has written leading books in several areas of psychology. He has presented numerous workshops on textbook writing at universities, professional conventions, and at the annual TAA conference. He has taught Chautauqua 3-day intensive courses on textbook writing and is working on a comprehensive Handbook for College Textbook Writing.




The POWER of Writing
Brittany Rosen
Brittany Rosen

1:15 - 2:15 p.m.

Presented by Brittany Rosen

Learn skills and techniques to improve your writing productivity using the POWER model. The POWER model, based on Peter Elbow's theory of the writing process, focuses on systems, strategies, and support that facilitate writing. The model emphasizes maintaining a regular writing schedule, receiving frequent feedback, and separating generating from editing, among other strategies, that allow academics to create and sustain a stress-free writing habit.

Brittany Rosen is currently a Doctoral Candidate in the Health Education Division at Texas A&M University and is working on her dissertation. She has six peer-reviewed publications related to statistics, health education awareness, and human sexuality and 16 national presentations. She is a member of the Texas A&M University TAA Chapter. Brittany has also been awarded the 2011-2012 Outstanding Graduate Student of the Year at Texas A&M University.




Saturday, June 22

Challenges of Copyright in the Digital Age
Christopher Kenneally
Christopher Kenneally

8:45 - 9:45 a.m.

Presented by Christopher Kenneally

If you've ever been puzzled by copyright questions, don't miss this opportunity to learn about copyright and expand your understanding of your rights and responsibilities when it comes to intellectual property. Not only will you get answers to your copyright questions in the digital age, but also you will learn how to minimize your risk of illegal content use.

Christopher Kenneally is Director of Author Relations for the Copyright Clearance Center (CCC). He is responsible for organizing and hosting programs that address the business needs of authors of all backgrounds, from academics to freelancers. Among other activities, he is host and moderator for an ongoing series of writing conferences called, "Beyond the Book"; the programs are frequently broadcast nationally on C-SPAN’s Book-TV and in Canada on the BookTelevision network. An award-winning journalist and author of Massachusetts 101, Kenneally has reported for the New York Times, Boston Globe, Los Angeles Times, The Independent of London, and WGBH-TV (Boston).



Selecting A Successor to Write the Next Editions
Karen Morris
Karen Morris

Robert Christopherson
Robert Christopherson

8:45 - 9:45 a.m.

Presented by Karen Morris and Robert Christopherson

Learn best practices when choosing an author to continue your textbooks following retirement. The goal is continuation of your brand in a way that protects your books’ market and your anticipated income. The presenters will cover: When to begin the search for a successor; how to find good candidates; the role of the publisher; how to assess the candidate’s work; what contract terms are required/customary/beneficial; and more.

Karen Morris is a Professor of Law at Monroe Community College in Rochester, NY. She authors two textbooks and a treatise for lawyers, and wrote Law Made Fun through Harry Potter’s Adventures. She has won both a TAA McGuffey and Texty Award, and is a member of TAA’s Council of Fellows. She is also an elected Brighton Town Justice.

Robert W. Christopherson is Professor Emeritus of Geography, American River College (1970-2000). He is the author of the leading physical geography texts in the US and Canada all published by Pearson Prentice Hall: He and his nature photographer wife Bobbe have completed twelve expeditions to the Arctic and Antarctic regions since 2003 gathering information and photos for his books, Geosystems, 8/e, Elemental Geosystems, 7/e, Geosystems Canadian Edition, 3/e, and Applied Physical Geography, 8/e. He joined TAA in 1989.



A New Textbook Model & the Power of Personalization
Steven Barkan
Steven Barkan

Melissa Yu
Melissa Yu

9:45 - 10:45 a.m.

Presented by Steven Barkan and Melissa Yu

In this presentation, attendees will learn how a new textbook model is addressing important higher education trends and issues by lowering costs, increasing access and personalizing learning. Flat World Knowledge has a platform that puts the power of personalization in the hands of instructors and institutions to create the “perfect textbook” for each course. Presenters will share insights and examples of how faculty and textbook authors can both benefit when faculty are free to change their textbooks and build community around their course content.

Steven Barkan is Professor of Sociology at the University of Maine and author of two Flat World Knowledge textbooks, Sociology: Exploring and Changing the Social World (winner of a 2012 Texty) and Social Problems: Continuity and Change. He is also the author of five textbooks with traditional publishers; one of these textbooks, Criminology: A Sociological Understanding (Prentice Hall), won a 2006 Texty.

Melissa Yu is a Project Manager at Flat World Knowledge. Melissa manages course content and ancillary materials for various disciplines. Prior to joining Flat World in 2011, she worked at Pearson Education, where she managed higher-education textbooks in the Introduction to Business and Management disciplines.



A Primer on Predatory Open-Access Scholarly Publishers
Jeffrey Beall
Jeffrey Beall

9:45 - 10:45 a.m.

Presented by Jeffrey Beall

Predatory publishers exploit the gold (author-pays) model of scholarly open-access publishing by running bogus publishing operations geared mainly towards generating author fees. The number of these counterfeit publishers has increased dramatically since 2010, and they are having a detrimental impact on scholarly communication. This presentation will provide attendees with an introduction to the predatory scholarly publishing industry, including how corrupt publishers deceive authors, lack transparency in their operations, and facilitate author misconduct.

Jeffrey Beall is the Scholarly Initiatives Librarian at Auraria Library, University of Colorado Denver. Jeffrey is the author of the blog Scholarly Open Access, a website that tracks and critically analyzes questionable, open-access publishers and journals. An academic librarian for over 22 years, Beall's research and writing has appeared in numerous peer-reviewed publications. He holds a master's degree in English from Oklahoma State University and a master's in library science from the University of North Carolina at Chapel Hill.



Mentoring Interactions Between Seasoned Authors and New Authors
Laura Frost
Laura Frost

2:00 - 3:00 p.m.

Presented by Laura Frost

Learn the mutual benefits of mentoring in this session geared to seasoned authors and new authors. New authors can benefit from the experience of seasoned authors when starting a writing project and navigating the publishing world.

Laura Frost is the Director of the Whitaker Center for STEM (Science, Technology, Engineering, and Mathematics) Education and Professor of Chemistry at Florida Gulf Coast University. She is co‐author of General, Organic and Biological Chemistry: An Integrated Approach now in 2nd edition (Pearson Education). She has also authored an accompanying workbook of guided‐inquiry activities. She has also written and refereed numerous journal articles and sits on the Editorial Board of the International Journal for the Scholarship of Teaching and Learning (IJSoTL).



It’s Focus Management, Not Time Management: Strategies and Habits that Lead to Productive Writing
William Weare, Jr.
William Weare

2:00 - 3:00 p.m.

Presented by William H. Weare, Jr.

Learn how a set of interrelated focus management strategies—such as establishing goals, determining priorities, mapping projects to a calendar, writing daily, monitoring progress, and being accountable—can help cultivate a habit of scholarship and improve your writing productivity.

William H. Weare, Jr. is the Access Services Team Leader at the University Library at Indiana University-Purdue University Indianapolis. He has written articles on library leadership, policy, services, and technology; conference papers addressing library instruction, peer review of teaching, and focus group research; and a book chapter on time management for academic librarians. He regularly presents his work at conferences. He is currently pursuing a Masters of Public Affairs with a concentration in nonprofit management.



The Digital Book Report 2013

June Jamrich Parsons
June Jamrich Parsons

3:15 - 4:15 p.m.

Presented by June Jamrich Parsons

What’s going on with digital textbooks and how does the move to digital affect us as authors? Join veteran digital author June Jamrich Parsons for a top-level look at the latest digital book sales figures and projections. You’ll also get an update on ebook technologies and the latest legal tussles, along with a panoramic view of the digital-publishing picture that you can tap, pinch, and swipe to find the place where your authoring skills best fit.

June Jamrich Parsons is an author, educator, digital book pioneer, and co- author of the 2012 TAA McGuffey Award-winning textbook New Perspectives on Computer Concepts. She co-developed the first commercially successful multimedia, interactive digital textbook; one that set the bar for platforms now being developed by educational publishers. Her career includes extensive classroom teaching, product design for eCourseware, textbook authoring for Course Technology and Cengage, and Creative Strategist for MediaTechnics Corporation. She holds a doctorate in instructional technology, a CDP (Certified Data Processing), and is a member of the Association for Computing Machinery.

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Roundtable Discussions:

Saturday, June 22
11 a.m. - 12 p.m.


From Free to Fair: Writing for Flat World Knowledge

Steven Barkan
Steven Barkan

Presented by Steven Barkan

What is it like to write for the first major open textbook publisher? Steven Barkan will provide his perspective as author of books for Flat World Knowledge. Barkan will provide a perspective that draws on his experience in writing several textbooks for traditional publishers. He will also discuss the change in Flat World's business model “from free to fair.”

Steven Barkan is Professor of Sociology at the University of Maine and author of two open textbooks, Sociology: Exploring and Changing the Social World (winner of a 2012 Texty) and Social Problems: Continuity and Change. He is also the author of five textbooks with traditional publishers; one of these textbooks, Criminology: A Sociological Understanding (Prentice Hall), won a 2006 Texty.




Growing and Maintaining Great Writing Groups

Jennifer Travis
Jennifer Travis

Presented by Jennifer Travis

Are you part of a dynamic writing group? Would you like to establish a writing group, either for yourself or your students? Or add momentum to an existing group? Many academic authors find the feedback, accountability and support of a writing group essential to their productivity. Writing group participant Jennifer Travis will share ideas on how to establish and maintain cohesive writing groups, and how to foster a sense of community outside of the group meetings.

Jennifer Travis is a mathematics professor at Lone Star College-North Harris, a community college in Houston, TX. She is also a doctoral student at Texas A&M University. She is part of two writing groups with very different personalities. One is an established expert-led group, and the other is a peer-led startup.




The Wonder of Wikis for Writing, Organizing and Publishing!

Dannelle Stevens
Dannelle Stevens

Presented by Dannelle Stevens

Time is a critical commodity in our work. Why would we want to spend the time adding another technological tool like wikis to our repertoire? Wikis are well worth the very little time it takes to learn how to manage one. (We are talking minutes here, not days!) Wikis are a simple, collaborative as well as private website. I will share the various ways I have used wikis to write, organize, share, develop and store the ideas, website addresses and images I will use in my books. I invite others to share their ideas about their experience working in the wonderful world of wikis!

Dannelle D. Stevens is a Professor of Curriculum and Instruction at Portland State. Her research and writing interests lie in studying and writing about ways for all educators to be more effective and productive. She has written numerous articles and co-authored four books, including Journal Keeping: How to Use Reflective Writing for Learning, Teaching, Professional Insight and Positive Change.




The Effect of Predatory Publishers on Scholarly Communication
Jeffrey Beall
Jeffrey Beall

Presented by Jeffrey Beall

Join in this discussion of how predatory publishers have increased the amount of author misconduct, such as plagiarism, in scholarly articles. Also, the predatory publishers' slipshod or non-existent peer-review processes have increased the amount of pseudo-science being published bearing the imprimatur of science. What will the long-term effects of these be?

Jeffrey Beall is the Scholarly Initiatives Librarian at Auraria Library, University of Colorado Denver. Jeffrey is the author of the blog Scholarly Open Access, a website that tracks and critically analyzes questionable, open-access publishers and journals. An academic librarian for over 22 years, Beall's research and writing has appeared in numerous peer-reviewed publications. He holds a master's degree in English from Oklahoma State University and a master's in library science from the University of North Carolina at Chapel Hill.




From Grant Proposal Writing to Running Projects: How to Develop Relationships with Funders
Claudia Sanchez
Claudia Sanchez

Presented by Claudia Sanchez

Along with the technical aspects inherent in writing a grant, developing ongoing strong relationships with funders can make the difference between getting a grant funded or rejected. This session will explore ways to build and maintain relationships with funders during the typical five phases most projects that seek funding experience; namely, (a) before writing the grant, (b) while awaiting the funder's decision, (c) during and after rejection, (d) during and after acceptance, and (e) while running a funded project.

Claudia Sanchez is Associate Professor in the Department of Teacher Education at Texas Woman’s University and President of the Text and Academic Authors Foundation. She has written and directed three federal grants totaling over $4 million, which focus on teacher preparation.




Three Out of Four Textbooks Do Not Make a Second Edition: What's the Secret of Longevity?
Greg Pence
Greg Pence

Presented by Gregory Pence

Only one text in seven goes into a second edition, so what's the secret of longevity? How do you avoid being a one-time wonder? Learn the secrets of defining your core users and what they want; the important questions to ask of reviewers of your text and how to respond to those reviews; and how to balance the strengths of your text with new material -- material that justifies students' buying a new edition.

Gregory Pence has authored three textbooks including Medical Ethics, which will soon begin its 7th edition and 23rd year and has sold over 100,000 copies for McGraw-Hill, for which he worked as a consulting textbook editor for a decade. His 1998 trade/text Who's Afraid of Human Cloning? with Rowman & Littlefield sold 10,000 trade copies, and he published eight other trade/texts with the same publisher.




Academic Writing: Developing the Author’s Voice
Joan D. Eichelberger
Joan D. Eichelberger

Presented by Joan D. Eichelberger, Ed.D.

Writing is a dynamic process that requires enthusiasm and expression. The arduous paper without voice can be a tedious journey for authors and researchers. This discussion will focus on the authors’ voice in their writing and will direct authors to the element of vibrancy in their work, whether in their published or individual writings, as expressive examples for students. Current examples of writing will be explored as well as stimulating ideas for creating the vibrant paper.

Joan D. Eichelberger, Ed.D., currently teaches English Composition at the Art Institute and is an adjunct faculty member at Argosy University. Her degree work is centered in media evaluation and the pedagogy of utilizing media as a learning tool. In Joan's current writing courses she focuses on teaching writing through creative nonfiction. She awakens students' writing voices by engaging their narrative selves. Her teaching style has accomplished success with over 5,000 students.

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